As with many industries, in the home building industry, consumer opinions and expectations are often swayed by marketers, the ever-popular TV home shows, and builder advertising, etc. There's a lot of confusion out there. Not only do some consumers expect a celebrity to renovate or build their house in 3 weeks, but they expect it to cost less than a used car. In order to appeal to picky buyers and command higher home prices, many production builders claim that they are now of